Bespoke analysis
Where your strategy meets our retail knowledge.
Some questions do not fit a dashboard or a scheduled report. You give us a brief, and an OuterJoin analyst works through your data and the retailers' data to answer it. This is where the real insight comes from.
- 01
You brief us. The question, the decision it feeds, and when you need the answer.
- 02
We dig in. An analyst works the data across every retailer, and checks the odd results before they reach you.
- 03
You get the answer. A clear report with the numbers behind it, not just a pile of charts.
- 04
We talk it through. What it means for your strategy, and what to do next.
Some of what we build.
Buyer meeting packs
Your performance, the opportunities and the case for what you are asking for, in one pack for the next buyer meeting.
Range analysis
Which lines earn their place on the shelf and which do not, and what to add or cut, store by store.
Pricing parity analysis
Your shelf prices compared across retailers and stores, so you see where you are out of line.
Minimum stock analysis
The least each store should hold to stay on shelf between deliveries, based on what it actually sells.
Promotional effectiveness and ROI
Not just a post-mortem. Retailer systems usually reorder once a week, so a promoted line can sell out mid-promotion. Our daily stock data catches it the same day, while there is still time to fix it. Afterwards: the uplift, and the return on what you spent.
New product introductions
How a new line is landing: which stores have it, how fast it sells, and where it needs a push.
The questions it answers.
- Did the promotion grow the category, or just borrow next month's sales?
- Which stores should we push for in the next range review, and what is each worth?
- Why is one region slipping when the rest are growing?
- What can we cut from the range, and what happens to the sales?
A real analyst. A person who reads the brief and thinks about your business, not a template.
Retail knowledge. We know how each retailer orders, ranges and reports, and where the data can mislead.
Every source we hold. Sell-out, stock, ranging, promotions and your own master data, joined together.
Ready for the buyer. The answer comes in a form you can take straight into a customer meeting.