Sell-out data for sales directors

The problem: every retailer tells the story differently

Each retailer shares sell-out in its own portal, its own file layout and its own product codes. By the time someone has stitched it together in Excel, the numbers are a week old and every key account manager has a slightly different version. Meetings get spent arguing about the data instead of acting on it.

What to look at every week

• Sell-out against last year, by retailer, channel and region, so you see where growth is really coming from.
• Out-of-stocks and possible lost sales, ranked by rand value, so the field team fixes the expensive gaps first.
• Days of cover by store, to catch both empty shelves and stock that will not move.
• Distribution: how many stores are actually selling each product against how many have it ranged.
• Promotions: what a promotion really added in units and rand once the baseline is taken out.

One version of the truth

When the data is joined to your own product master and store list, a sales director, a key account manager and a merchandiser looking at the same product in the same store see the same number. That is what turns a weekly report into a weekly decision.

How OuterJoin helps

We collect the sell-out and stock data from every retailer you supply, clean it, link it to your master data and deliver it as Power BI dashboards, store reports for the field and scheduled Excel reports. Your team gets the national picture and the store-level detail from one source, without anyone spending Monday in Excel.