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Retail data for South African suppliers

Every retailer’s numbers.One clear picture.

Your sell-out and stock data arrives from every retailer in a different shape. We collect it, clean it, enrich it and link it, then put it in front of the people who make the decisions.

Let’s talk
See how it works

Tap a retailer to see what we get from it.

The join, every day
Step 1 of 4
  • CollectSell-out and stock from every retailer feed
  • CleanCodes and store names matched to your master data
  • AugmentCategories, ranging, site master, store tags, promos
  • LinkSell-out joined to stock, stores, channels and promos
DashboardsSell-out and stock health in Power BIStore reportsOne page per store, for the people in the fieldExcel reportsScheduled reports, straight to your inboxBespoke workYour brief, answered by our analysts

Brands who trust us

  • Defy
  • SAB
  • Hisense
  • Philips
  • Henkel
  • Wahl
  • Fairview
  • Home of Living Brands
  • Silveray
  • Croxley
  • Clippa Sales
  • Fisherman's Friend
  • SnoMaster
  • Pritt
  • Supa Mama
  • Loctite
  • iRam
  • Atomic Marketing
  • Haribo
  • Mentos
  • Illy
  • Zippo
  • OCB
  • Zanzi
The problem

Retail data is the most expensive thing you never use.

You pay retailers for access to it. Then it sits in an inbox, because turning it into something useful takes longer than anyone has.

Every portal is different. Twelve retailers means twelve logins, twelve file layouts and twelve schedules.

Nothing matches. Their product codes and store names are not yours, so nothing lines up without hours of fixing.

It arrives too late. Someone spends Monday in Excel, and by the time anyone sees it, the week has moved on.

Our platform

ARIA, Automated Retail Insights Assistant

ARIA is the platform we built to do the join for our clients every day: one clean, current set of all your sell-out and stock data, with dashboards and reports your team will actually open.

Every retailer. One view instead of one spreadsheet per portal.

Against last year. Week, month, quarter and year to date, always compared.

Down to the store. Province, channel, store and product, a click apart.

Enriched. Categories, ranging, a master site file, store tags and promo calendars.

What we do

Work smarter. Sell more.

Online dashboards. Sell-out and stock health from every retailer, cleaned, joined to your own lists and online in Power BI.

Store reports. A focused report for each store: what sold, what is in stock, and what needs attention.

Automated Excel reports. Out-of-stock, phantom stock, distribution and article master reports, emailed per channel on a fixed schedule.

Bespoke analysis. Your brief, answered by an OuterJoin analyst. Where your strategy meets our retail knowledge.

Custom retail tools. When nothing off the shelf fits: client portals, and connections between your retailer data and the systems you already run.

Why it matters

Clarity in sell-out and stock.

Clean numbers are not the goal. They are how you get to the conversations that grow your share of the shelf.

Grow sales. See what sells where, and put more of it there.

Reduce returns. Spot slow movers before they come back to you.

Keep stock on shelf. Catch availability gaps while they can still be fixed.

Earn back data fees. You pay retailers for this data. Make it pay you back.

Decide faster. The right numbers in the right hands, without the Excel.

Look sharp with buyers. One clean set of numbers in every customer meeting.

How it starts

From first call to first dashboard.

  1. 01

    A conversation. Which retailers, which products, and what you need to see. No obligation.

  2. 02

    We connect your data. We set up the retailer feeds and clean your history against your master data.

  3. 03

    You get your dashboards. Built around how you sell, checked with you before anyone relies on them.

  4. 04

    We keep it running. New data, new stores and new products handled as they arrive.

Let’s chat

See your own numbers, joined up.

Tell us which retailers you sell through and what you wish you could see in your numbers. A real person reads every message and comes back to you, usually within one working day.

info@outerjoin.co.za011 436 9020
COLAB House5 Zulberg CloseBruma, Johannesburg
Which retailers do you sell through?